In Chinatown one doesn't identify destinations by their names. Usually it's "the Chinese sausage factory on Grant" or "the dim sum place on Stockton between Clay and Sacramento". Besides, the Chinese names don't roll trippingly off the tongue. The ones that Westerners can comfortably pronounce don't make sense. I've been strolling by the incongruously named "Apple Land" for years. The store has no iPods but crates of dried squid, smelt, and scallops.