|Jack Kirby and Stan Lee (Marvel Silver Age)|
For one thing I couldn't afford to buy more comic books. Most of my allowance was already committed to the DC lineup.
|Stan Lee's innovations: Fan Pages and Bullpen Bulletins (Giant-Size Marvel blog)|
Third, kids who read and re-read their precious purchases notice things like paper and ink quality; DC's was better.
Fourth, too many of Marvel's stories were "to be continued", meaning that I had to buy the next issue to see how the story turned out. (To save money I learned to speed-read at the comic-book stand without buying them...sorry about that, Woolworth's!)
A few years later after-school and summer jobs gave me the wherewithal to sample more of Marvel's products. Favorites were Spider-man and the Fantastic Four, which hooked me with the 1966 three-part series on Galactus, the unstoppable planet destroyer.
I also liked the fan letter pages and previews of upcoming issues. IMHO, the dense text, more than the angst-ridden Marvel heroes, showed that comic book fans were capable of looking past the pretty pictures.
To Stan Lee we say Excelsior! and Imperius Rex! R.I.P.