 |
| Four days after the announcement, customers are waiting in line for today's iPhone 5S shipment. |
Defying the trend toward a smaller retail footprint, Apple has opened a
12,000 square-foot store at the Stanford Shopping Center. The new store's area represents an
eleven-fold increase over its predecessor. Of course, we had to see it for ourselves and were impressed, but not entirely in a good way.
When
we wrote about Apple's new "spaceship" headquarters, we could have been talking about its
retail edifices.
Concerning Apple's glorious new "spaceship" campus that will be ready in 2016, we are reminded of the words of C. Northcote Parkinson:
"During a period of exciting discovery or progress there is no time to plan the perfect headquarters," he wrote. "The time for that comes later, when all the important work has been done. Perfection, we know, is finality; and finality is death."
 |
| The showroom is capacious. No chairs, though, don't get too comfortable |
 |
| The room with the Genius Bar and accessories for iPhone, iPad and iMac does have chairs. |
No comments:
Post a Comment