The All-Star game is a largely meaningless event—even in the world of baseball--but this year’s confluence of past and future Hall of Famers, Barry Bonds’ pursuit of Hank Aaron’s lifetime homerun record, and the scenic showcase that is AT&T Park makes San Francisco the center of the sports universe at least for a day. (The insatiable media maw needs something to cover between Wimbledon and the British Open.)
Where there are eyeballs there are corporate sponsors, so one may as well accept the hoopla, walk around, and collect lots of free stuff. Justin Herman Plaza was taken over by AT&T on Friday. Booths advertising wireless broadband were interspersed among batting cages, speed guns, and hot dogs. Strangely, there were no iPhones (have you heard about this new product?). I snagged some free chocolate candy and health drinks. It doesn’t get any better.
No booth babes here, just leotard-clad yoga practitioners.
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