In economics we learned that hardship is self-reinforcing. When businesses go through tough times, they lay off employees, who then can’t pay their bills. The majority who are fortunate to keep their jobs cut back on spending due to worries about their own livelihood. Individual behavior spreads to the group, and the economy sinks.
The world of charitable giving is witness to the same phenomenon. When needs are greatest, people not only are less capable of contributing but want to protect what they do have. Donations dry up when they are needed the most.
I admire the people at my local church. Some are retired and live off investments that have cratered in this year’s market meltdown. Others have jobs and businesses that are dying or teetering. Yet they fight against the natural inclination to hunker down. They put aside fears for their own security and focus on helping the less fortunate. May you, dear reader, do the same.
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