It's like a slot machine. You check the phone or the Internet, and, in an unpredictable fashion, you might see a new photo of a friend's baby or get a text message. Although it is unpredictable, when you do see something new, it stimulates pleasure centers in the brain.When the most difficult decision in the morning is not whether to turn on the iPhone but whether to check the iPhone, iPad, or PC (forget the latter, actually, it takes too long to boot up), you know you should check in to rehab. Now if I can just find a facility that has WiFi.....
Friday, June 24, 2011
Crack for the Brain
I'm glad that smartphones weren't around till I turned 50, else I would never have had a life. Smartphone addiction is caused by what the psychologists call the variable ratio reinforcement schedule:
Labels:
iPad,
iPhone,
Technology
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