Misinterpreted Headline

There are "teaser" headlines that draw in readers, who often find that the content was overhyped. Then there is the misinterpreted headline, like the above.

I was hoping to read about the businesses that were being started to help medical providers and the public deal with Obamacare's complexity. The WSJ headline piqued my interest as a healthcare consumer, potential investor, or perhaps even as a potential consultant.

Instead, it was a rather pedestrian piece about how people hang on to their jobs because of healthcare benefits---which is old news---but now may venture out because Obamacare promises coverage at a reasonable price.

The pressure some Americans feel to cling to a corporate job chiefly for the health insurance could, conceivably, ease in coming years. Under provisions of the health-care law, new-business owners will be able to get coverage through public marketplaces, or "exchanges," beginning in October, for policies that will take effect starting in January.

Given that even Obamacare's authors have declared a train wreck coming, prudent employees and would-be entrepreneurs will adopt a wait-and-see attitude until implementation gets off the ground. Any startup explosion from workers chained to employer-provided health care will have to wait until 2014. © 2013 Stephen Yuen