Wednesday, August 13, 2014

Maybe the Name Will Stick

Changing values often require a change in product name (e.g., Kellogg's Sugar Pops became Corn Pops or, in a more contemporary case, the Washington Redskins will change their name to something...anything...else).

Simply Lemonade® is a name that has appeal and perfectly describes the product.

However, Simply Lemonade® with Raspberry, or for that matter SLW Blueberry or SLW Mango, sounds awkward if one thinks about the meaning. Don't think, just drink, the manufacturer hopes, and maybe the name will stick. © 2014 Stephen Yuen

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