Auahi St. Starbucks at 4:20 a.m. |
At 4:15 I'm not the first one there; in fact customers are already ensconced with their laptops and drinks---have they been up all night?
My brother introduced me to the off-menu blackeye, a regular coffee with two shots of espresso.
Reloading is easy since--they have your credit card number, too |
Activating the Starbucks app, I swipe the iPhone over the scanner. Starbucks knows where I've been for the past year, the drinks that my family and I like, the amounts we spend, and the times of day we partake.
In exchange Starbucks sends a weekly coupon to my e-mail address. It's quick and all too convenient.
No wonder Apple wants to get in on the act. © 2014 Stephen Yuen
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