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| Selman Medina (Chron photo) |
As further proof that its stores are not all alike, the new warehouse that opened in Napa today already is reputed to have
one of the best wine selections among Costco's
140 California stores. [bold added]
[Selman] Medina is a Bay Area Costco legend. He spent 11 years commuting from Napa to work the floor of the wine section at the Novato Costco, widely believed to have the best wine section of any Costco in California. He’s one of 30 “wine stewards” employed at Costco stores across the U.S., and according to Bay Area Costco wine buyer Mark Kalkbrenner, he’s one of two wine steward program originals still standing.
Costco is one of the best-run and most popular retailers in the country. It doesn't go overboard on standardization and has a few products (e.g., surfboards in Hawaii warehouses) that cater to the local market. It's no surprise that its new store in wine country has an excellent wine selection, overseen by an expert buyer.
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