Watching a Subspecies of Money Men

Last month we commented about how the super-rich signal their wealth to each other without making it obvious that's what they're trying to do. But not all of them, or those trying to be as wealthy as they are, are into that game at least when it comes to timepieces.

WSJ: The Anti-Status Watch: Why Men in Finance Love Cheap, Cheesy Watches

Sponge Bob and Avengers watches worn by financiers
Patrick Lyons and Leroy Dikito (WSJ/Lyons/Dikito)

Though finance guys famously flaunt Rolexes or Patek Philippes on their wrists, an established subspecies of money men goes the other way entirely. In place of a sleek steel case and elegant ceramic dial? Mickey Mouse. SpongeBob SquarePants. Fanta-orange rubber straps.

Over the years, highfliers have made headlines for sporting Swatches. (See: Blackstone Group CEO Stephen A. Schwarzman or former Goldman Sachs CEO Lloyd Blankfein.) That “wealthy guy, cheap watch” ethos continues to resonate in boardrooms and on trading floors, with men of all seniority levels embracing plasticky, offbeat designs, from superhero models to calculator Casios. Many resemble something you might win in a claw machine. Priced from $30 to a few hundred bucks, they’re a bit of fun and a different sort of flex, conveying an “I don’t need a Rolex” bravado that comes from having made it. Call them anti-status watches.

A practical reason for this anti-status affectation: cheap, everyday watches can be used as conversation starters in business conversations.

It's also possible to be viewed as truly wealthy, especially if everyone knows that a person is rolling in it, by not appearing to care about looking the part. The psychology of wealth, like the most important aspects of life, can be complicated.