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| Chip Bergh, Levi's CEO (Slaq photo) |
Levi Strauss CEO Chip Bergh recommends that
blue jeans wearers not wash their jeans to make them last longer.
"These jeans are maybe a year old and these have yet to see a washing machine," he said of the pair he wore during a chat onstage. "I know that sounds totally disgusting."
He recommended spot cleaning jeans with a sponge or toothbrush and a bit of detergent, then air drying. He says you should very seldom machine wash.
Guys, just in case you were looking for another reason why girls don't want to be with you.....
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| These jeans were made for chillin' (HuffPo photo) |
In a related story, a fad that you may have missed is
jeans freezing to halt the growth of bacteria:
Jean freezing has become quite the craze in the past few years. It even comes with its own video tutorials and folding techniques posted online by bloggers around the country.
That's the ticket, kids. After weeding the garden or clubbing all night or even just riding the spotless Muni buses, throw your pants in the freezer next to the ice cubes and frozen burritos. Why not? It's your pad and it's obvious that you don't live with your momma any more.
© 2014 Stephen Yuen
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