Monday, August 30, 2010

Addled Incentive

CBS surveyed potential viewers to find out what they wanted from a Hawaii Five-O remake.

‘I want to see the crime-fighting, I want to see Hawaii, and play me the song.’

Marketers over-think and over-complicate. Customers usually want only a few things, as long as they’re done well.

I have to admit, however, that the re-imagining of the Zulu character does give an added incentive to tune in Mondays at 10 p.m.

Kono as Zulu
Grace Park as Zulu

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