|Prolific Oven steak salad for $8.95|
So what's stopping us from embracing FF&V wholeheartedly? In the case of your humble observer the reasons are:
1) Inconvenience. FF&V require more frequent trips to the grocer and more prep time to wash and cut the ingredients. On the other hand popping a frozen meal in the microwave needs little time and effort.
2) Cost. Filling a supermarket cart with FF&V is expensive, at least in the Bay Area. If one dines out, restaurants charge nearly as much for their dinner salads as they do their regular entrees. I have a mental block against paying steak, chicken, or shrimp prices for lettuce, tomatoes, and cucumbers.
3) Taste. Learning to appreciate the taste of FF&V isn't difficult, but sometimes, when one is hungry, one just needs to have the salty, creamy, and fatty stuff.
I was pleasantly surprised today when I went to the Fremont branch of the Prolific Oven Bakery and Cafe. The steak salad cost only $8.95, tasted delicious, and--don't discount this attribute--was attractively presented. If other restaurants offered similar fare at similar prices, I won't have any excuses.