Not Enough Bright and Shiny

AAPL fell when Tim Cook began speaking at 1 p.m. Eastern

Amid much fanfare and high expectations Apple's World Wide Developer's Conference started today in San Francisco. By day's end the techies' buzz was generally positive, the opposite of downbeat Apple stock traders. The latter seemed disappointed that there was no news concerning the most anticipated bright and shiny objects, namely, iPhone 5 and the Apple TV.

Apple makes announcements when the product is ready to ship. If one just has to have new hardware, the retina-display MacBook Pro and a faster MacBook Air are available this week, if not immediately. Frankly, I want both but can only afford one, especially since I have to save up for the iPhone 5 and TV.

Meanwhile, Apple is switching from Google Maps to its own maps program, improving Siri (but not as much as some people would like), and performing improvements and upgrades to other software, like Facebook integration, IOS6 and Mountain Lion. As a long-time Apple shareholder, I'm not disappointed by the WWDC at all. The bright and shiny will be here soon enough.