Business: the Unforgivable Sin

Apple's stock seems to have bottomed, perhaps temporarily, at $525.62 on November 15th. Since then it's risen 11%. Knowledge of the Maps debacle (Apple discontinued Google Maps on September 19th) has not dampened enthusiasm for Apple's products:

In the past 12 weeks, Apple’s mobile operating system has grown to now make up 48.1 percent of the U.S. smartphone market, just ahead of [Google's] Android at 46.7 percent.

Despite the fact that customers have shrugged off the Maps problem, Apple's management hasn't been as forgiving:

Apple Inc. pushed out an executive responsible for its mapping service about two weeks ago, according to people briefed on the matter, as the company tries to recover from the map service's rocky debut.

The vice president, Richard Williamson, had been a senior leader with Apple's iOS mobile software team. During his tenure, he oversaw a variety of services, including at one point Apple's voice-activated assistant Siri.

Mr. Williamson's boss, iPhone software chief Scott Forstall, was pushed out of Apple in October, also on the heels of the maps imbroglio.

Both Scott Forstall and Richard Williamson have been heavily involved in some of Apple's most important successes over the past ten years. Nevertheless, in the top echelons of business, like in sports and entertainment, the key question is "what have you done for me lately?" Both are gone because they committed the one unforgivable sin--no, not failure, but embarrassing their employer. © 2012 Stephen Yuen