Apple under Jobs was a roller coaster, but Cook's operations fief was orderly and disciplined. Cook knew every detail in every step of the operations processes. Weekly operations meetings could last five to six hours as he ground through every single item. [snip]Though Apple is still the most valuable company in the world, it's no longer considered to be among the top innovators like Google, Facebook, Twitter, Tesla, Netflix, and Yelp (and those are just the Bay Area companies on the list). Since Steve Job's death on October 5, 2011, Apple's stock has underperformed the NASDAQ and been soundly outpaced by Google, Apple's largest rival.
Cook's quarterly reviews were especially torturous because Cook would grind through the minutiae as he categorized what worked and what didn't, using yellow Post-its. His managers crossed their fingers in the hopes of emerging unscathed.
|After Steve Jobs: Apple +39%, NASDAQ +75%, Google +141%|
Tim Cook keeps promising that Apple is working on "amazing" and "incredible" products. After nearly three years, it's time to show his cards. © 2014 Stephen Yuen