|Not an art film in the bunch.|
What's that? You have a good script? We'll call you back. We're kinda busy right now making
First, create a child-friendly superhero film with plenty of action and scope for turning it into a franchise. Set your budget at an impressive but not reckless $85m. Convince a major studio to distribute it on wide release in the summer (when releases earn an average of $15m more than at other times). Lastly, cast two lead actors with a solid but unspectacular box-office history, who are thus not too expensive. With reasonable reviews from critics and the audience alike, your film would make about $125m at the American box office. But do it for the money, not the plaudits: such a film would have just a one-in-500 chance of carrying off an Oscar for Best Picture.