The Martian is an entertaining and informative movie about an astronaut who is stranded on Mars. In order to survive, Mark Watney (Matt Damon) has to recycle everything (if you know what I mean and I think you do).
The Bay Area seems to be home to those who want to make Mark Watneys of us all. At the local Whole Foods there was a kiosk for recycling corks from wine bottles. The expense from collecting and recycling cannot possibly be less than that of producing new cork in Spain and Portugal.
Given the economics, the primary purpose of the kiosk has to be educational. It preached that harvesting cork doesn't hurt the trees, and cork is healthier than "toxic" screw caps and plastic plugs.
They could have made the sale just by saying that the bicoastal elites sniff at those who drink wine from plastic bags and screw-top bottles. It has ever been true: unless worshippers can think themselves superior to non-believers, what's the point?