Tuesday, December 13, 2016

I'm Just a Pass-Through Entity

One company that has adjusted successfully to the American marketplace is Calpico, about which we have written before.

The sweet, milky drink Calpis® was invented in Japan nearly 100 years ago. The unpalatable-in-English name was changed to Calpico for U.S. consumption in 1991.

Calpico is now available in a variety of flavors and can be found in Asian specialty stores like Mitsuwa Marketplace.

It's somewhat of a paradox that Calpis originated in Asia, where the majority of the population is lactose intolerant like your humble blogger. Because of its high price, sugar content, and the havoc it wreaks on my digestive system, I'll pass.

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