Thursday, December 15, 2016

Mitsuwa Meandering

In the age of Amazon one way for retailers to survive is to specialize.

Mitsuwa Marketplace, a Japanese chain with outlets in California, Illinois, and New Jersey, is one such enterprise. Its prices on familiar brands are higher than other markets', but that fact is irrelevant; one goes there for the hard-to-find Japanese imports.

I like to wander the aisles looking at the signs written in Japlish. Yes, they're amusing but not in a ripe-for-mockery sense (after all, their English is miles better than my Japanese). Just try writing genuine Japlish, dear monolingual reader, you can't do it, much like good singers have a difficult time singing off-key.

Meanwhile....hope Christmas filling holidays merry cheer!

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