How About "Temblor Town "?

 St. Louis-San Francisco Railroad locomotive (picclick.ca)

I often heard Dad and his brothers and friends refer to it as Frisco. They meant the nickname affectionately; that's what many GI's called the City during and after the war years.

However, San Franciscans let it be known that this appellation would not stand: "Don't Call it Frisco!". And this was before the age of taking offense.

There's little consensus around a replacement. "San Fran," the most popular nickname with outsiders, "sound(s) like fingernails on a chalkboard to the people of San Francisco." "Fog City", columnist Herb Caen's "Baghdad-by-the-Bay," and even "S.F." (think L.A.), have their adherents but haven't gained traction.

IMHO, no short- or long-form version of the City's name will ever satisfy the Progressive mind, because San Francisco refers directly to one of Christianity's greatest historical figures, Saint Francis. (Historical reference: progressivism's progenitors, the Communists, renamed St. Petersburg "Leningrad"; thankfully, that name change began and ended in the 20th century.)

Perhaps a variant of Yerba Buena ("good herb"), the region's name before San Francisco, will eventually win out. "Ye-bu" is redolent of organic farming, vegetarianism, and Gaia, the ancient Earth-worship that predates monotheism.

Don't laugh, trends that we viewed incredulously years ago have come to pass. Besides, in the glorious future you may only laugh at approved targets, and Yebu isn't one of them.