Monday, December 02, 2024

Not the McDonald's Demographic

The $14 honeymoon oyster at Water Grill is topped
with roe, sea urchin and a quail egg. (Cahill/WSJ)
The hottest trend in fancy restaurants: single-bite dishes that can cost $30.
Tiny portions of intricately assembled ingredients are gracing menus. Many incorporate caviar, seafood or Wagyu beef. The bites are meant to start the meal, and many cost $20 to $30 each, often more than heartier appetizers.

For restaurants, it’s a way to fatten check totals, since customers remain just as likely to pay for larger plates. And customers order their own because they are too small to share. Diners are drawn to the novelty—and the social media hype.
It's a way to taste very expensive ingredients without breaking the bank, as well as have something to brag about on social media. However, I suspect that many old-timers like myself will gag at the (lack of) value proposition and decline to order. Life is simpler and cheaper when one doesn't care about how many hits one gets on Instagram.

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