Monday, October 22, 2007

You Are Not Seeing the Conglomerence

"In this cycle, there has been a lot more capital discipline for companies to not overextend themselves. You are not seeing the conglomerence,” said the chief marketing strategist at Bank of America.

In this brief quote the split infinitive is hardly noticed because of the new business buzzword. A Google search of "conglomerence" produces a few musical and scientific references but until today very few related to business. I prefer an already existing word, agglomeration, to reflect the idea that companies accumulate businesses in a jumbled, confused fashion, but coining a new term is one way to appear cutting edge.

By the way, is conglomerence spelled with an “e” or an “a”? © 2007 Stephen Yuen

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