And the Company's Name is Great, Too

Naomi Granger, founder of Dope CFO, on how she found her niche:

Naomi Granger (WSJ photo)

I picked professional athletes at first, and would go on LinkedIn trying to connect with players. The ones who were actively playing seemed to be bombarded by different financial advisers.

Then I decided to try real estate because I already knew a few agents, but realized most didn’t make enough money to hire an accountant.

That’s when I stumbled upon cannabis. It’s such an underserved industry, facing these huge problems because of the changing laws and massive growth. Most banks won’t serve cannabis companies, and large accounting firms and accounting software providers don’t want to serve the industry either because it’s still an illegal business, federally speaking.

The debits and credits of cannabis accounting don't cover new ground. However, the ethics issues are difficult to navigate, since CPA's are not supposed to be associated with businesses that knowingly break the law (marijuana is still illegal under Federal statutes).

Good luck to Ms. Granger, an entrepreneurial millennial accountant to keep your eye on.