Saturday, October 05, 2019

Invented in America

Vivian Chan and Jennifer Qiao
in Redwood City (SMDJ photo)
Over 40 years ago my wife changed out of the traditional wedding gown used for the Christian ceremony into a cheongsam for the reception.

There haven't been many changes to the latter in the intervening years, and two recent Yale graduates were unhappy with the selection:
Best friends Vivian Chan and Jennifer Qiao, both 28, founded East Meets Dress about a year ago after Qiao had a hard time finding the right cheongsam for her own wedding...

"Vera bespoke dress"
"We've taken the key elements of a traditional cheongsam, for example the Mandarin color and Pankou knots, and we've added them to more modern silhouettes that are flattering for many different types of body types," Qiao said...

The dresses are made in China in towns such as Chaozhou, where the two founders built relationships with dressmakers who have been making cheongsams for decades.
Like many entrepreneurs, the founders were in the market for a product, didn't like what was available, and built it themselves.

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