Not Their Target Demographic

When the Wall Street Journal started sending me the oversized WSJ Magazine, with ads for jeans, shoes, and personal items that start at four figures, I knew that I probably didn't fit in with the subscriber base.

Curious about a 24-day trip ("Take the Trip of a Lifetime With WSJ and National Geographic Expeditions"), the details of which the WSJ didn't want to put in the email, I clicked the link, then had to login to my subscriber account. They didn't want any Tom, Dick, or Harry to check out the offer; it's bad form to horrify the hoi polloi.

I do like National Geographic products and do watch the channel, but I don't love it to the tune of $4,000 per day for 24 days. Strike that, I wouldn't be going alone, so that would be $8,000 per day for 24 days. I'm definitely not in the WSJ's subscriber demographic.

Wait a minute, the "complimentary" Ground Voyager Bag valued at $1,099 looks awfully tempting.

Kidding.