Don't Burn Yourself

(WSJ illustration)

The word "toast" conjures pleasant images. A slice of buttered toast can be the perfect start to the day, and raising a glass in a toast fills the room with conviviality.

Bill Murray coined a third definition in the 1984 movie Ghostbusters when his character Peter Venkman declared, "This chick is toast" then blasted the demon with his proton pack.

That use of toast seemed to fill a need for a word signifying death and destruction but with a less ominous tone. It immediately caught on:

The Oxford English Dictionary recognizes Murray’s ad-lib as the earliest known occurrence of “toast” with the modern meaning, calling the usage “proleptic.” Prolepsis is a figure of speech in which a future state is represented as already occurring, so “You’re toast” joined other proleptic expressions like “You’re dead” or “You’re history.”

Your humble blogger doesn't use the term because future states sometimes don't materialize. A sage who says "Putin is toast" or "San Francisco is toast" may very well end up looking stupid. Why confirm what people are thinking if you don't have to?.