Once an Asset, Now a Liability

Proximity to San Francisco was once an asset but is now a liability to some Bay Area counties.

Headline: San Francisco's rotten reputation is killing tourism across the Bay Area [bold added]

According to the survey results, the city’s rotten reputation — regardless of whether this perception was valid or not — is actively deterring domestic travelers from even considering the rest of the region.

A striking number of respondents, nearly half in some cases, agreed that San Francisco’s woes have made visiting a county like Sonoma unattractive, even though it’s 45 miles away and vastly different from the city.

We unwound at the Kenwood Inn in Sonoma County

Fixing San Francisco's problems isn't as critical to the economic health of counties that are tech-based, but those dependent on travel and leisure, like Sonoma and Napa, have been particularly affected.

Speaking from personal experience, we've been very satisfied with overnight trips to Wine Country. Napa and Sonoma counties are well over an hour's drive from San Francisco, but both geographically (hot and dry during the summer) and culturally they feel much more distant. Here's hoping that they can endure the pain while San Francisco fixes itself.