Studying the Obvious

Breakthrough in philanthropic science - Men Give More Generously to Attractive Fundraisers, Study Finds:

Men give more generously to fundraising campaigns if they see that other men have donated large amounts and if the fundraiser is an attractive woman, a new study published in Current Biology has found.

(Image from looktothestars.org)

In related news Taylor Swift was named the top celebrity for supporting charitable causes ("Celebs Gone Good"). Other contenders were Beyoncé and Emma Watson.

Beauty is as beauty does.