Beating the Competition

I usually tune out during the pre-flight safety announcements and after years of travel can almost recite them from memory (seat belts, no smoking, oxygen masks, emergency exit doors), but I snapped to attention when I watched Hawaiian Air's video. It showcased ordinary people reciting the instructions against Hawaiian scenic attractions. The cinematography and music were a cut above a typical airline production.

I've been flying HAL regularly, and I like the way it has been making improvements to its product, all the while keeping prices modest. Hawaiian companies rarely match Mainland competition, but here's one that's beating them.