Friday, November 20, 2020

A Kinder, Gentler Cut

Manscaped ad with all-Pro tight end Rob
Gronkowski and partner Camille Kostek (WSJ)
Among things that long ago I never thought that anyone would need: the Lawn Mower 3.0 razor, "an electric razor specifically designed for pruning a man’s nether region."
A study published in 2016 in the American Journal of Men’s Health found that 50.5% of the men it surveyed “reported regular pubic hair grooming".....Manscaped heavily touts its Lawn Mower 3.0’s “skin safe” ceramic blade, which it claims prevents cuts more successfully than traditional metal blades.
No longer an anti-nick niche, the potential size of the market has attracted big players like Gillette and Royal Philips.

In the 21st century the change in societal norms has accelerated to such an extent that, who knows, in a few short years you may need a Lawn Mower version X to look presentable on your profile pic. (No more smirkin' at your merkin, gentlemen.)

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