Thursday, November 11, 2021

Tesla: It Makes Sense in Hawaii

The Tesla showroom in Waikiki wasn't busy on Wednesday night, but don't go by appearances. Tesla is the luxury car leader in Hawaii:
Tesla is also far and away the most popular luxury car brand in Hawaii with a 40% market share, followed by BMW with 18.7%, Mercedes with 13.3% and Lexus with 7.8%. And Tesla enjoyed the second-largest increase in new retail light vehicle registrations, trailing only the Lincoln.
Living on the Mainland, we are years away from buying an electric vehicle, primarily because they are range bound. Despite the vaunted infrastructure bill, I don't believe that charging stations will be widely available across the country any time soon. For at least the next ten years gas stations will continue to be ubiquitous, and so will be the information signs posted on the nation's highways. When I see a "Next gas in 30 miles" sign, and I'm down to a quarter tank, I know what to do. Not so much with an EV.

In Hawaii Teslas and other EVs make sense. The average road trip is 30 minutes or less, making it very unlikely an electric vehicle will be stranded. If we ever moved back, a Tesla would be one of the first purchases we make.

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