We Are Not the Demographic They Were Looking For

Beyond Menu is a website through which customers place take-out orders. The website and app are useful for smaller restaurants that don't wish or can't afford to build ordering-and-payment features into their own sites.

Your humble blogger is no marketing expert, but the logo "BM" next to pictures of delicious dishes to which he is lactose intolerant does not convey a positive impression.

(NIH: "In the United States, about 36 percent of people have lactose malabsorption.")

Additional note: the meaning I'm attributing to "BM" is only the fourth most popular definition, so perhaps it will recede even further as geezers pass from the scene.