When I'm going for food at the mall, I don't want to waste time figuring out the menu. For example, I might be craving sushi or ramen, but a restaurant with a Japanese name often offers one but not the other. At the Lanai food court at Ala Moana Center Kamakura Ramen tells you exactly what it serves.
I like the specificity of the names: Ahi and Vegetable, Musubi Cafe, YYK Dim Sum, and Mahaloha Burger. Yes, just show the dishes in the display along with the prices and don't bother with the florid descriptions.
Minimal marketing is greatly appreciated by those who are pressed for time.
No comments:
Post a Comment