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My initial take was that the NFL was especially dumb in removing the game from "free" national television, since Taylor Swift's attendance at Chiefs games had been attracting millions of non-football viewers who were hoping to catch a glimpse of her. However, the money Peacock offered was too tempting: [bold added]
The Saturday night contest between the Miami Dolphins and Kansas City Chiefs will only be on Peacock, unless the viewer lives in the local television markets of the respective teams (the game will air free). For everyone else across the country, a Peacock subscription plans start at $5.99 per month...Our household already subscribes to five streaming services that we don't fully utilize, and Chiefs-Dolphins couldn't justify adding a sixth. BTW, the game itself wasn't suspenseful or well-played; the Chiefs won 26-7 under extremely frigid conditions.
So why is this game exclusively on a streaming service? NBC Universal paid the NFL $110 million last year for rights to carry a wild card game on Peacock -- a one-year deal.
As for Taylor Swift, she was breaking the internet in her custom-made jacket by Kristin Juszczyk, wife of 49ers fullback Kyle Juszczyk.
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