Costco: the Good Times are Back

Next to the $14.99/lb ribeye were steaks going for $59.99. A second look revealed that the price was $59.99 per pound. It was wagyu beef, which we had seen in Japan decades ago for $100 per pound, so the Costco price was a relative bargain.

In past years we have gawked at the occasional Costco offerings of $550 hams and $2,150 cognac. Of course, we never pulled the trigger, nor did we do so on the wagyu steaks with the cheapest package going for $240.

Nevertheless, the marketing and buying geniuses at Costco would never have displayed the luxury ribeyes unless there was a good chance they would be bought. The good times are back.