Thursday, December 06, 2012

Tim Cook Speaks

Apple CEO Tim Cook speaks to Brian Williams
About television: "It's a market that we see that has been left behind.....It's an area of intense interest. I can't say more than that."

About resuming manufacturing in the U.S.: "Next year we will do one of our existing Mac lines in the United States."

About Apple's mission: "Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it."

Okay, so the company isn't the same without the guiding hand of its founder. Yet, who other than Tim Cook should be at the helm?

Bill Gates, whose once-dominant enterprise has been struggling just to hold onto second place, Google's Page and/or Brin who are brilliant but maybe a tad unfocused, Mark Zuckerberg, whose company has yet to fulfill the extraordinary promise of its IPO multiple, or John Chambers or Larry Ellison, both of whom are experts at marketing to businesses, not so much to consumers?

Billionaire CEOs or former CEOs all, their companies' shares have not appreciated as much as Apple's since Steve Jobs died fourteen months ago.


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