Thursday, August 20, 2020

Apple Floats Upward

Contra Isaac Newton, Apple defied the laws of gravity and floated above a Two Trillion Dollar ($2,000,000,000,000) valuation today.

When Steve Jobs died on October 5, 2011, everyone agreed that Apple's glory days were in the past. Tim Cook appeared to be a competent manager, but after a couple of years came the realization that there were no world-beating, industry-destroying products in the pipeline, nothing like the iPod, iPhone, and iPad.

There were no revolutionary devices---unless one counts the Apple Watch's niche in personal health---but it turns out they weren't necessary to power Apple in the coming decade. Selling services to over one billion Apple devices provided plenty of growth.

Apple's market capitalization when Tim Cook officially took over in October, 2011, was $344 billion. The company is valued six times as much today. As we've observed, naming Tim Cook as his successor was Steve Job's wisest decision.
(Chart by macrotrends)

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