Wednesday, March 31, 2021

The Joke Backfired

Volkswagen made an April Fool's joke related to the intense interest in electric cars. Unfortunately the joke backfired:
Volkswagen AG’s U.S. subsidiary said Tuesday the company would rebrand itself as Voltswagen of America to promote its electric car strategy, but a spokesman for the parent company in Germany later said the move was a joke.

The name change, which immediately lit up social media and online news sites, was originally intended as an early April Fools’ Day stunt to get people talking about VW’s ambitious electric car strategy.
Too bad, the Volkswagen-with-a-K nameplate on my 1967 Beetle could have become a collector's item.

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