Shake Shack; the Wait Isn't Worth It

It was an hour's wait to place our order.

We dropped off the youngster's iPhone X for a warranty screen repair at the Stanford Apple Store. The Apple Genius told us to come back in three hours.

Three hours was exactly the wrong interval on the Friday before Christmas---just long enough to force us to stick around the crowded Stanford Shopping Center. Leaving and having to find parking again would have been quite inconvenient.

Since we did have three hours to kill, the youngster suggested that we stand in line at the Stanford Shake Shack, the first on the Peninsula.

Impressions: the burgers were flavorful and made of quality beef, but I certainly wouldn't wait an hour for them. There are any number of good burger places on the Peninsula that are competitive with Shake Shack's pricing, $8-$12 for a full meal.

Also, the average age of people in line was 20-25, contradicting the stereotype of impatient young adults. Unlike us, who were willing to wait out of curiosity, everyone had been there before. Which raises the important question: what's so great about Shake Shack? I'm not seeing it.

Back at the Apple Store, repairing the screen would be too costly and time consuming, so they gave him a new replacement. Now that wait was worth it.